30 min
from a PO landing on a portal to a sales order in your OMS
Live retail and quick-commerce flows
Agentic commerce for India and the Gulf
Agents do the commerce work. Your team approves it.
Growlane writes your listings in English and Arabic, moves marketplace orders into your OMS, watches prices and stock on every channel, and makes your campaign ads. You decide what runs on its own and what waits for a yes.
KSA · UAE · India · your channels and systems
9:41
GrowlaneExample approval workflow
Sample data
WhatsAppClaudeSlack
What happens every day
- 01
Read
We check your shelves, orders, stock and ads on every channel, every few minutes.
SHELF AND STOCK CHECKS - 02
Explain
You see which products gained or lost sales, and why.
Intelligence - 03
Suggest
Agents propose the next step for each product, channel and city.
Brand agents - 04
Act
Approved work goes out to your listings, OMS, warehouse and ads.
STUDIO · OMS · WMS - 05
Check
The next day we measure what the change did.
Daily results
One day of orders, start to finish.
Today someone copies each PO from a portal into your OMS, chases receipts over email and finds short deliveries weeks later. Growlane does that work on top of the OMS and WMS you already run.
01 Every channel, live
- AmazonPO
- FlipkartOrders
- MyntraPO
- NykaaOrders
- BlinkitStock
- ZeptoGRN
- InstamartStock
- noonOrders
02 Your systems stay
Your OMSAI OMSUnicommerce, EasyEcom or yours
- PO-88412AmazonNot seenCaptured
- SO-24817FlipkartKeyed by handCreated
- INV-7730MyntraPendingE-way bill filed
Your WMSAI WMSVinculum, Increff or yours
- PICK-0918BlinkitExcel sheetBrief sent
- ASN-5521ZeptoOn emailSlot booked
- RTN-0311MyntraWaitingRestocked
04 Automations run the work
- PO capturedPortal
- Sales order createdOMS
- Stock allocatedWMS
- Invoice + e-way billOMS
- Slot bookedPortal
- Packed, ASN sentWMS
- ShippedWMS
- GRN matchedPortal
- Gap caughtIntelligence
- Claim filedPortal
- Cash reconciledFinance
Sample day
1,284POs captured
3,940Orders shipped
23GRN gaps caught
₹4,62,000Recovered
05 Suggested actions
- ReorderNeeds your OKRaise a PO for 420 unitsSummit bottle runs out in 6 days on Blinkit, Bengaluru
- PriceAutoHold ₹1,249 on AmazonA seller dropped 8%; matching would break your margin floor
- Buy boxAutoWin back the buy box on FlipkartLost to a reseller at 11:40; stock synced and repriced
- Short GRNAutoClaim 36 unitsReceived 1,164 of 1,200; proof pack filed with the portal
06 The result
Keep your OMS and WMS.
Your team keeps the screens it knows. Growlane does the work between them: it captures POs, files invoices and e-way bills, books delivery slots and claims short receipts.
- 30 minPO on a portal to sales order in your OMS, down from a day
- 56automations live in production
- 100%match with the marketplaces' own PO and GRN reports
Ten products for your commerce team.
Choose a product to see the work it handles, from writing listings to matching receipts and payments.
Track competitor prices and sales.
Compare estimated competitor revenue and units sold. Track prices, coupons and search rankings throughout the day. Agents suggest changes within your price floors.
Add channels as your brand grows.
Start with listings and orders. Add stock checks, pricing and planning as you expand into more channels and countries.
Illustrative path for a brand starting at Rs 10 lakh a month
Rs 10LRs 50LRs 1CrRs 5Cr
01 Launch02 Run03 Expand04 Outsell05 Scale
Illustrative rollout for a sample brand. Your numbers depend on your channels and scope.
- Monthly sales
- Channels live
- SKUs live
- Orders a day
- Hours saved a week
-
01 Week 1
Launch
Prepare listings and product images for your first channels.
- English and Arabic listings, pack-matched images and A+ banners
- Your D2C store and Instagram, built and live
- Live on Amazon and Flipkart, stock in sync
Switched on- Catalog Studio
- Website and social
- Monthly sales
- Rs 10 lakh
- Channels live
- 3
- SKUs live
- 40
- Orders a day
- 60
- Hours saved a week
- 20
-
02 Month 1
Run
Agents capture orders and prepare dispatch in your existing OMS and WMS.
- PO to sales order in about 30 minutes
- Invoices, e-way bills, ASNs and slots filed for you
- Packing briefs and dispatch through your warehouse
Switched on- AI for your OMS
- AI for your WMS
- Monthly sales
- Rs 20 lakh
- Channels live
- 4
- SKUs live
- 60
- Orders a day
- 180
- Hours saved a week
- 60
-
03 Month 3
Expand
Keep stock in sync as you add channels.
- Blinkit, Zepto and Instamart, with dark store stock in sync
- Myntra, Nykaa and the GCC on the same flows
- Every shelf read by pincode, every day
Switched on- Scraping framework
- Data warehouse
- Monthly sales
- Rs 60 lakh
- Channels live
- 9
- SKUs live
- 120
- Orders a day
- 600
- Hours saved a week
- 140
-
04 Month 6
Outsell
Check competitor prices and review fixes for lost sales.
- Competitor revenue, prices and share of search
- Brand agents fix buy box, stock outs, listings and ads
- Prices that move within your floors
Switched on- Intelligence
- Brand agents
- Monthly sales
- Rs 1.5 Cr
- Channels live
- 12
- SKUs live
- 180
- Orders a day
- 1,400
- Hours saved a week
- 260
-
05 Year 1+
Scale
Check reorders and profit across countries and channels from chat.
- Reorders and P&L per SKU and channel
- Manage orders across new countries and marketplaces
- Ask in Claude, Slack or WhatsApp and agents act
Switched on- Planning and P&L
- Command
- Monthly sales
- Rs 4.0 Cr
- Channels live
- 16
- SKUs live
- 300
- Orders a day
- 3,500
- Hours saved a week
- 400
The stack so far
- Catalog Studio
- Website and social
- AI for your OMS
- AI for your WMS
- Scraping framework
- Data warehouse
- Intelligence
- Brand agents
- Planning and P&L
- Command
Ask a question. Approve the fix.
Ask in Slack, WhatsApp or Claude: "Which products lost the buy box today?" The agent checks every channel, tells you why, and offers a fix that stays above your price floor. Say yes and it goes out the same day.
Ask about your listings, orders and stock
GrowlaneonlineYOU
Which of our products lost the buy box today?
✓Scraping framework
Check shelves on every channel✓Intelligence
Find listings that lost the buy box today✓Inventory
Check your minimum priceGrowlane
Three listings lost the buy box on Flipkart after a rival dropped price. Want me to match it, staying above your floor price?
Made by Catalog Studio.
See Catalog Studio examplesGet English and Arabic listings, images that match the real pack, and A+ banners. Risky items go to review before export. Campaign Studio turns a short brief into English and Arabic ads sized for Instagram, Snapchat and retailer banners.
Try the tools.
Use sample data to build listings, check receipts, prepare short-delivery claims and compare stock by city.
Listing steps
Pick marketplaces and press Build listings. The agent reads your sheet and photos, studies rivals and fills each template.
| PO | Channel | Ordered | Received | Fill | Slot | Status |
|---|
Last sync 10:15 IST from 6 portals
Recovered this month
Rs 0
What changed overnight
Plan reorders and check profit per SKU.
See sales and stock by channel. Check days of cover, reorder suggestions, ageing stock and profit per SKU.
Connect your channels, OMS and WMS.
Growlane moves orders, stock updates and receipts between your channels and existing systems. It also connects courier, payment and reporting tools.
CHANNELS
Growlane
ORDERS · STOCK · LISTINGSOMS, WMS, ERP
Channels
Automations in production
Already running
in production.
Growlane grew out of the daily operations of a multi-brand seller in India, Saudi Arabia and the UAE, and it still runs their channels. Each figure shows its source and date.
100%
PO capture rate
Validation run, August 2026
56
automations live in production
In production, October 2026
13
live channel and system connectors
In production, October 2026
Shelf checks
Review changes in stock and buy box status.
Action history
See what ran and what needs review.
Human approval
Keep material changes in your review queue.
For brands, manufacturers and platform teams.
Manufacturers
Turn product sheets into listings. Track POs, dispatch, goods receipts and payments across your channels.
Growing brands
Add Blinkit, Zepto, Instamart or channels in KSA and UAE. Agents capture POs and keep stock updated.
Large brands
Keep your ERP and OMS. Agents capture POs, match receipts and flag short payments.
OMS and WMS platforms
License our channel connectors and agents under your own name and ship integrations your customers keep asking for.
How we start
- 1
Map
We list the portals, sheets and manual steps your team uses. You choose which work to automate first.
- 2
Connect
We plug into your channels, OMS and warehouse. Your team keeps working exactly as before.
- 3
Run
We turn on the agreed automations one by one. Your team reviews the results and approves the next steps.
Skin in
the game.
Have a strong product but no budget for another vendor? Our team runs your listings, orders and recovery, and we take an agreed share of the sales we help create.
- No fee up front. We earn when your sales grow.
- Our engineers, your brand. Our team handles listings, orders, dispatch and short-delivery claims.
- We pick carefully. We take on a few brands each quarter, after we have seen the product and the scope. If it fits, we call you.
Questions brands ask us.
Do we have to replace our OMS, WMS or ERP?
Keep your OMS, WMS and ERP. Growlane captures POs, updates stock and matches receipts through your existing systems.
Which channels can you connect?
KSA and UAE channels including Amazon.sa/.ae, noon, Namshi, 6thStreet, Carrefour, Home Centre, Trendyol and eXtra, alongside Indian marketplaces, quick commerce apps and your own website. If a channel you sell on is missing, we add it.
Do we stay in control?
Always. You decide what runs on its own and what waits for a quick yes from your team. You can switch anything off in one click.
Is our data safe?
Credentials are encrypted, access is role based, and every action an agent takes is logged. Your data can stay in your own cloud.
How fast can we see results?
We agree the first channels and automations with your team. The rollout schedule depends on the systems and work involved.
Can you build something we do not see here?
Tell us which manual task takes the most time. We will review it with your team and agree what to automate.
How does pricing work?
Pricing uses credits. You pay for what you run. Enterprise pricing is custom. You can also apply for revenue share.
Tell us what
you make.
Book a demo on your own channels, or just ask a question. A founder reads every message.
Prefer email? [email protected]
